Google’s search algorithm has continuously been evolving over the years to ensure you get quality search results. But while their algorithm has been getting smarter – the one thing that has remained constant is the value of backlinks and link building in determining your page rank.
What Is A backlink?
So what is a backlink?
A backlink is either an inbound or incoming link. It’s when one website links externally to another site – with the link itself called a backlink.
Why are backlinks valuable?
The reason why backlinks are valuable for SEO because it’s a sign of approval from external websites to yours.
It signals to search engines that your content is endorsed by others. When a lot of websites link to a specific webpage of yours, it means your content is worth linking to, and search engines take it to suggest that it’s also worth pushing up on a SERP.
In essence, earning loads backlinks through link building increases your website’s search ranking and improves your overall search visibility.
Easy Link Building Tactics
1. Brand name, domain name and co-founder’s names
The first step to link building is ensuring that all the website who mention your brand name and co-founders are pointing to your websites. To identify those websites, you’ll want to follow these steps:
1. Search Google for names in quotes, for example:
- “brand name”
- “John Doe”
2. Next up, check the first 50-100 results to see if;
- They link to the right place (if not, contact their webmaster).
- You can change where the link is pointing to and the anchor text.
- The links are missing or wrong. If so, get in touch with the website owner to fix it.
2. Sites that list competitors
Next up, you’ll want to look for websites which list several of your competitors. Why? Because those websites are more likely to feature a backlink to you as they’re already talking about similar companies in your industry.
Before you get started, you’ll want to identify your top 5-10 competitors. But chances are, you already know this since you’ve done your competitor analysis before.
Once you know your main competitors, you’ll want to do the following:
- Type into Google two, three or all of your competitors at once
- Visit the websites that include multiple competitors
- Check their domain authority to check the credibility of websites. To do that, you’ll want to download MozBar for Chrome
- For each website, contact the person who runs the website
- Explain why your company also belongs there
3. Sites that list organisations and people in your industry and geography
Finally, you’ll want to make use of business directories to get yourself listed on and also get a backlink to your website. To find relevant directories, try searching for sites that:
- List your company’s industry and area of operation
- For instance, you could search for: Information technology > SaaS > Enterprise software > Business intelligence platform
- Starting from a macro-level and go micro so you can find all relevant directories
- List companies based on geographical location, e.g. Europe > Germany > Bavaria > Munich
- List unique attributes about your company, e.g. venture funded, bootstrapped, EU-funded, etc.
- When you’ve listed all the attributes relevant to your startup, type into Google to find relevant directories. A simple [ATTRIBUTE] + DIRECTORY search will do the trick.
Once you’ve compiled your list of directories, you’ll most likely need to create an account and fill out a form to get submitted. Some of the places you’ll want to get listed are:
Link building is no easy task, and it’s a challenge for a lot of SEO managers. Nevertheless, these tips above will help you get started and build a foundation for improved search engine visibility. What you’ll need to do, is to keep track of all your backlinks and also have a tool such as Ahrefs to monitor new backlinks that pop up.